How to Make a Killer Two-Minute Gist

You’ve got up to two minutes. Not more. But here’s the thing: you don’t have to use them all. Some stories sing at 90 seconds. Some land at 45. The magic is in saying what needs to be said — then stopping.

Here’s how to own your window, whether it’s twenty seconds or the full two minutes.

1. Hook Them in the First 10 Seconds

Your listener is deciding now — before you’ve finished your first sentence — whether they’ll stay. Don’t warm up; start strong.

  • Bad start: “Hey everyone, I just wanted to take a moment to talk about something that’s been on my mind lately…”

  • Good start: “Here’s the exact moment I realized my cat could open the refrigerator.”

2. Know Your Single Point

The shorter the Gist, the sharper the message. Decide your one idea before you hit record:

  • Inform: “Here’s how to tell if a stock is overvalued in 90 seconds.”

  • Entertain: “The three worst breakup texts I’ve ever received.”

  • Inspire: “Why your second draft will always be better than your first.”

3. Use the Middle to Deliver the Goods

Whether you’ve got 30 seconds left or 100, structure matters:

  1. Setup – Just enough context.

  2. Details – The meat of the idea or story.

  3. Payoff – The aha moment, laugh, or takeaway.

4. End With Intention

Your last few seconds matter more than you think:

  • Punchline

  • Surprising fact

  • Question for the listener

  • Call-to-action (“Reply with your own worst travel story.”)

5. Embrace the Edit

  • Record, then listen.

  • Cut the dead air.

  • Remove redundancy.

If your Gist says it all in 50 seconds, you’ve nailed it.

6. Use the Gistvox Tools

  • Tag topics so the right listeners find you.

  • Choose your audience (public, private, group).

  • Add links for deeper dives.

The Challenge:

Pick one idea. Record it in under two minutes. Stop when the story’s done — not when the timer runs out. Publish.

Because on Gistvox, it’s not about maxing the clock.

It’s about maximizing the moment.

Abram Olmstead

A policy / digital / communications / marketing professional with more than 15 years of experience, previously head of digital comms for the National Automobile Dealers Association and for the U.S. Chamber of Commerce.

https://www.litenflame.com
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How to Record Great Audio From Your Phone

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Gistvox Chapters: Building Bigger Stories, Two Minutes at a Time