What if you could say it in two minutes?

Not “sort of” say it. Not hedge around it. Not pad it with introductions, disclaimers, or the verbal equivalent of elevator music. Just… say it.

What if everyone could?

Your boss. Your mom. Your favorite comedian. The stranger on the bus. The Prime Minister. The guy selling hot dogs on the corner. The kid who’s been alive for 11 years and somehow already has better opinions than most talk radio hosts.

We still need information. We still need stories. We still need connection. But do we need the way we’ve been getting it? The 40-tab news doom-scroll? The “I’ll just check Instagram for a sec” time warp? The 8,000-word Medium post you never read past paragraph three?

What if you could #JustGist?

No more, no less. Two minutes or less, to be exact. That’s all you get. The rest? Irrelevant. Gone. Forgotten.

Imagine:

  • Office meetings distilled to what matters. Not 60 minutes of “circle back” and “parking lot” — just the heartbeat.

  • Classrooms where students respond in their own voices to prompts, and everyone actually listens.

  • News updates without the 12 talking heads arguing.

  • Daily life without the algorithm’s trapdoor under your attention span.

Concise language has teeth. It cuts through the noise. When you strip away the fluff, what’s left is sharper, funnier, sadder, truer. You don’t accidentally stumble into depth — you arrive there on purpose.

  • That’s the experiment.

  • That’s the dare.

  • That’s the point.

And yes, #JustGist could mean a hundred different things.

It could mean just tell me what happened.

It could mean just give me the good part.

It could mean just be real with me.

It could mean slow down. Or speed up. Or skip the drama. Or share the whole damn thing, but make it worth my ears.

It’s a limit, sure. But it’s also a release. You can stop trying to fill the space and just… say the thing.

The app’s called Gistvox. The idea’s simple. The experiment starts when you hit record.

Abram Olmstead

A policy / digital / communications / marketing professional with more than 15 years of experience, previously head of digital comms for the National Automobile Dealers Association and for the U.S. Chamber of Commerce.

https://www.litenflame.com
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